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New Facebook Overview, Explanation, & What it Means to Brands
While most people were at lunch last Thursday, we were glued to our computer screens watching f8 Live. We furiously scribbled notes while Mark Zuckerberg announced major changes to personal Profiles,...
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An Army of Flones: Halloween in the Digital Age
Trick or Treat, Give Me Something Good to Tweet I went out for a walk last night and found myself surrounded by brands. To my left was Tony the Tiger, to my right was a Facebook Profile, and just ahead...
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The Limit Does Not Exist: The End Of “Social Media”
If you sit a child down with wooden blocks, how long does it take for the blocks to be transformed into a castle, a circus or a cat? The blocks themselves remain unchanged, and what they can become...
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Filters Are Not Just For Coffee
Are the only filters at your company for the coffee pot? As any Pinteresting person knows, filters are not just for coffee. (Exhibits A – Z.) Filters are a necessary part of most people’s days. You...
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The Unfocused Focus Group: The Power of Social Media Monitoring
When I was in high school I participated in a focus group about deodorant. I sat in a room with a bunch of girls that I had never met and was asked to share my memories of deodorant and give feedback...
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GOOOAAAL! Why Your Social Media Marketing Strategy Should Be More Like Soccer
Soccer is about goals. In order for a team to win, they must score more goals than the competition. Their strategy is set in order to help them score more goals, and each member of the team knows what...
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Can You Automate Success? Just Ask Glen.
Is using platforms and plugins to schedule and automate your social media feeds effective? Imagine for a moment that you run a Financial Advisory firm. You hire someone to work for your company. His...
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The Power of Social Media Storytelling: Facebook Timeline and True Corporate...
Author Reynolds Price once said of stories, “Millions survive without love or home, almost none in silence; the opposite of silence leads quickly to narrative, and the sound of story is the dominant...
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Built to Scale: Social Media Symbiosis
Wendy K Emerson of SIGMA Marketing Group writes, “Many businesses are still fighting with a lack of strategy and pushing content out through social networks with no real way to measure, and no effort...
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Three Things to Keep in Mind When Investing in New Ideas
As a specialized agency, we often find ourselves integrated into client teams in an advisory role. We live and breathe technology and communications; consuming information, creating experiences, and...
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